Conscious Capitalism : eine Analyse der Initiative und der Grundkonzeption dargelegt am Beispiel von Whole Foods Market
Year of publication: |
[2017]
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Authors: | Veldung, Susanne |
Publisher: |
Würzburg : Lehrstuhl für BWL und Marketing, Julius-Maximilians-Universität Würzburg |
Subject: | Marketingtheorie | Marketing theory | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Unternehmenskultur | Corporate culture | Lebensmitteleinzelhandel | Food retailing | Bio-Lebensmittel | Organic food | USA | United States |
Extent: | 1 Online-Ressource (circa 92 Seiten) Illustrationen |
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Series: | Research papers on marketing strategy. - Würzburg : [Verlag nicht ermittelbar], ZDB-ID 2603422-0. - Vol. no. 11 (2017) |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | German |
ISBN: | 978-3-00-056343-0 |
Other identifiers: | hdl:10419/156483 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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