Consequences of consumer trust in PDO food products : the role of familarity
Year of publication: |
2011
|
---|---|
Authors: | Fandos Herrera, Carmina ; Flavián Blanco, Carlos |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 4, p. 282-296
|
Subject: | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Lebensmittel | Food | Ernährungsindustrie | Food industry |
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