Consideration of the technological brands and price premium strategies for SPM in Japan
Year of publication: |
2013
|
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Authors: | Mitsuyama, Hiro ; Iijima, Maskai ; Uchimoto, Yukio |
Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 14.2013, 4, p. 356-367
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Subject: | core technology | technolohical brand | mieruka | price premium | improvement of working environment | confidence | motivation | loyalty | proactive action | Kaizen activities | Japan | Markenführung | Brand management | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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