The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction‐loyalty relationship
Year of publication: |
2011
|
---|---|
Authors: | Huy Tuu, Ho ; Ottar Olsen, Svein ; Thi Thuy Linh, Pham |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 28.2011, 5, p. 363-375
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer satisfaction | Customer loyalty | Perceived risk | Objective knowledge | Certainty |
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