Consideration sets for financial services brands
John Dawes; Kerry Mundt; Byron Sharp
| Year of publication: |
2009
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|---|---|
| Authors: | Dawes, John ; Mundt, Kerry ; Sharp, Byron |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 14.2009/10, 3, p. 190-202
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| Subject: | Finanzdienstleistung | Financial services | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Informationsversorgung | Information provision | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003916755