Considerations on the evolution of political marketing theory
Year of publication: |
2009
|
---|---|
Authors: | Butler, Patrick ; Harris, Phil |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 9.2009, 2, p. 149-164
|
Subject: | Politik | Politics | Marketingtheorie | Marketing theory |
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