Theory and concept development in political marketing : issues and an agenda
Year of publication: |
2008
|
---|---|
Authors: | Henneberg, Stephan ; O'Shaughnessy, Nicholas Jackson |
Published in: |
Nonprofit marketing : sectoral applications. - Los Angeles [u.a.] : Sage. - 2008, p. 276-296
|
Subject: | Politik | Politics | Nonprofit-Marketing | Nonprofit marketing | Marketingtheorie | Marketing theory |
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