SMALL AND MEDIUM-SIZED ENTERPRISES - IMPORTANT COMPONENT OF THE ECONOMIC MECHANISM IN OVERCOMING THE DIFFICULTIES OF THE ECONOMIC CRISIS

The small- and medium-sized enterprises, one of the main components of the current economy development, represent a new challenge for the modern marketing, to which it is called to answer by adapting its entire scientific instruments to the peculiarities of these types of organizations. In the current economic and social context, small- and medium-sized enterprises play an extremely important role within the framework of the global economy in general and of the European Union economy in particular. Thus, managers within these types of organizations are frequently faced with the problem of ensuring a balance between the assumed objectives and the resources at the disposal of the organization, be it material, financial or human resources.