Considering the role of affect and anticipated emotions in the formation of consumer loyalty intentions
Year of publication: |
October 2016
|
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Authors: | Taylor, Steven A. ; Ishida, Chiharu ; Donovan, Leigh Anne Novak |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 10, p. 814-829
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Subject: | Kundenbindung | Customer retention | Emotion | Verbrauchereinstellung | Consumer attitudes | Einzelhandel | Retail trade |
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