Consistent comments and vivid comments in hotels' online information adoption : which matters more?
Liu Huiyue, Guo Peihan, Yin Haiwen
Year of publication: |
2022
|
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Authors: | Liu, Huiyue ; Peihan, Guo ; Haiwen, Yin |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 107.2022, p. 1-16
|
Subject: | Negative online reviews | Hotel consumers | Information adoption model | External attribution | Brand trust | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Vertrauen | Confidence | Produktinformation | Product information | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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