Construal Level Effects in Sponsorship-Linked Marketing : Informativeness and Timing of Announcements
Year of publication: |
2020
|
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Authors: | Cobbs, Joe |
Other Persons: | Schaefers, Tobias (contributor) ; Groza, Mark (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Sponsoring | Sponsorship | Ankündigungseffekt | Announcement effect | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (22 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Theory and Practice (in-press), doi.org/10.1080/10696679.2020.1768869 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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