Constructing a corporate social responsibility reputation using corporate image advertising
Year of publication: |
2009
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Authors: | Pomering, Alan ; Johnson, Lester W. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 2, p. 106-114
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Erfolgsfaktor | Success factor | Werbeplanung | Advertising planning |
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