Constructing a relationship-based brand equity model
Year of publication: |
2009
|
---|---|
Authors: | Wang, Chao-Hung ; Hsu, Li-Chang ; Fang, Shyh-Rong |
Published in: |
Service business : an international journal. - Berlin : Springer, ISSN 1862-8516, ZDB-ID 2280177-7. - Vol. 3.2009, 3, p. 275-292
|
Subject: | Dienstleistung | Services | Warenhaus | Department store | Bank | Dienstleistungsqualität | Service quality | Markenimage | Brand image |
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