The influence of service brand perceptions and ideals on consumption intentions
Year of publication: |
2021
|
---|---|
Authors: | Sciulli, Lisa M. ; Bebko, Charlene |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 42.2021, 1/2, p. 38-56
|
Subject: | perceptual mapping | service advertisements | service brand personality | Service positioning | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Dienstleistung | Services |
-
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman, (2021)
-
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet, (2016)
-
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath, (2016)
- More ...
-
Sciulli, Lisa M., (2011)
-
Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene, (2014)
-
Sciulli, Lisa M, (2020)
- More ...