Constructing audio-visual representations of consumer archetypes
Marylouise Caldwell and Paul Henry and Ariell Alman
| Year of publication: |
2010
|
|---|---|
| Authors: | Caldwell, Marylouise ; Henry, Paul ; Alman, Ariell |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 13.2010, 1, p. 84-96
|
| Subject: | Ethnologie | Ethnology | Soziale Beziehungen | Social relations | Meinungsforschung | Opinion poll | Visualisierung | Visualization | Soziale Rolle | Social role | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003940053