Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
Year of publication: |
2006
|
---|---|
Authors: | Peñaloza, Lisa ; Cayla, Julien |
Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-100-0. - 2006, p. 279-290
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Visualisierung | Visualization | Ethnologie | Ethnology | Demographie | Demography |
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