Constructing brand value proposition statements : a systematic literature review
Year of publication: |
June 2017
|
---|---|
Authors: | Goldring, Deborah |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 5.2017, 2, p. 57-67
|
Subject: | Brand value proposition | Citation analysis | Systematic review | Customer value | Brand promise | Bibliometrie | Bibliometrics | Markenführung | Brand management | Markenimage | Brand image | Kundenwert | Markenartikel | Brand | Betriebliche Wertschöpfung | Value creation |
-
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei, (2021)
-
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun, (2018)
-
Is brand value co-creation actionable? : a facilitation perspective
Biraghi, Silvia, (2017)
- More ...
-
Goldring, Deborah, (2020)
-
Stanley C. Hollander and the Conferences on Historical Analysis & Research Marketing
Jones, D. G. Brian, (2009)
-
Commitment variation in the phrases to the relationship development process
Goldring, Deborah, (2010)
- More ...