Is brand value co-creation actionable? : a facilitation perspective
Silvia Biraghi and Rossella Chiara Gambetti
| Year of publication: |
2017
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|---|---|
| Authors: | Biraghi, Silvia ; Gambetti, Rossella Chiara |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 55.2017, 7, p. 1476-1488
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| Subject: | Brand value | Value co-creation | Brand professionals’ reflexivity | Consumer-brand interactions | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Markenimage | Brand image | Markenartikel | Brand | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-08-2016-0538 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011731347