Study of e-services quality and customer loyalty : a moderated mediation model of perceived switching cost and e-satisfaction
Year of publication: |
2023
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Authors: | Deepika ; Singh, Shashank Vikram Pratap ; Sumanjeet Singh ; Rajak, Binod Kumar |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 43.2023, 4, p. 528-541
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Subject: | perceived switching costs | PSCs | e-service quality | E-SQ | mediation and moderation e-satisfaction | customer loyalty | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Wechselverhalten | Switching behaviour | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
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