Constructing the object of research in the manner of Piet Mondrian : an integrative epistemology for consumer research
Year of publication: |
September 2016
|
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Authors: | Pomiès, Anissa ; Tissier-Desbordes, Elisabeth |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 3, p. 279-298
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Subject: | Arts | context of context | epistemology | painting | phenomenology | object of research | Konsumentenverhalten | Consumer behaviour | Erkenntnistheorie | Epistemology | Bibliometrie | Bibliometrics | Marktforschung | Market research |
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