Consumer adoption of social networking sites : implications for theory and practice
Year of publication: |
2011
|
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Authors: | Lorenzo-Romero, Carlota ; Constantinides, Efthymios ; Alarcón-del-Amo, María-del-Carmen |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 5.2011, 2/3, p. 170-188
|
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Niederlande | Netherlands |
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