Consumer adoption study for innovative technology products and services in an emerging economy
Year of publication: |
2024
|
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Authors: | Sharma, Anshu ; Gandhi, Aradhana Vikas |
Published in: |
International journal of innovation science. - Bingley : Emerald Publishing Limited, ISSN 1757-2231, ZDB-ID 2504656-1. - Vol. 16.2024, 3, p. 482-500
|
Subject: | Innovation diffusion | Innovation adoption | Innovation resistance | Technology products and services | Adoption triggers | Hesitancies | Grounded theory | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovationsakzeptanz | Innovation |
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