Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Year of publication: |
2014
|
---|---|
Authors: | Nes, Erik Bertin ; Yelkur, Rama ; Silkoset, Ragnhild |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 23.2014, 4, p. 774-784
|
Subject: | Animosity | Appraisals | Buying behavior | Consumer affinity | Country of origin | International management | Micro image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing |
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