Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts
Year of publication: |
2014
|
---|---|
Authors: | Nes, Erik Bertin ; Yelkur, Rama ; Silkoset, Ragnhild |
Published in: |
International Business Review. - Elsevier, ISSN 0969-5931. - Vol. 23.2014, 4, p. 774-784
|
Publisher: |
Elsevier |
Subject: | Animosity | Appraisals | Buying behavior | Consumer affinity | Country of origin | International management | Micro image |
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