Consumer altruism and risk taking : why do altruistic consumers take more risks?
Year of publication: |
2022
|
---|---|
Authors: | Mukherjee, Sudipta |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 4, p. 781-803
|
Subject: | Consumer altruism | Optimism | Risk taking | Theorie | Theory | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Risiko | Risk | Risikomanagement | Risk management |
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