Consumer and competitor reactions : evidence from a field experiment
Year of publication: |
2008
|
---|---|
Authors: | Barron, John M. ; Umbeck, John R. ; Waddell, Glen R. |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 26.2008, 2, p. 517-531
|
Subject: | Produktdifferenzierung | Product differentiation | Preiswettbewerb | Price competition | Benzin | Gasoline | Tankstelle | Filling station | Feldforschung | Field research | USA | United States |
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