Consumer and competitor reactions: Evidence from a field experiment
| Year of publication: |
2008
|
|---|---|
| Authors: | Barron, John M. ; Umbeck, John R. ; Waddell, Glen R. |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 8753556. - Vol. 26.2008, 2, p. 517-531
|