Consumer and Object Experience in the Internet of Things : An Assemblage Theory Approach
Year of publication: |
2016
|
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Authors: | Hoffman, Donna L. ; Novak, Thomas |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Internet der Dinge | Internet of things | Experiment |
Extent: | 1 Online-Ressource (77 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 21, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2840975 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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