Consumer attitude toward brand extensions : an integrative model and research propositions
Year of publication: |
2009
|
---|---|
Authors: | Czellar, Sandor |
Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 31-56
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
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