Consumer attitudes and intentions to adopt smartphone apps: Case of business students
Year of publication: |
2014
|
---|---|
Authors: | ul Hassan, Masood ; Kouser, Rehana ; Abbas, Syed Shafqat ; Azeem, Muhammad |
Published in: |
Pakistan Journal of Commerce and Social Sciences (PJCSS). - Lahore : Johar Education Society, Pakistan (JESPK), ISSN 2309-8619. - Vol. 8.2014, 3, p. 763-779
|
Publisher: |
Lahore : Johar Education Society, Pakistan (JESPK) |
Subject: | smartphones | apps | perceived usefulness | perceived enjoyment | social need | university graduates |
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