Consumer attitudes and interactive digital advertising Lily Shui-Lien-Chen
Year of publication: |
2009
|
---|---|
Authors: | Cheng, Julian Ming-Sung ; Blankson, Charles ; Wang, Edward Shih-Tse |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 28.2009, 3, p. 501-526
|
Saved in:
Saved in favorites
Similar items by person
-
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung, (2009)
-
Cheng, Julian Ming Sung, (2008)
-
Cheng, Julian Ming Sung, (2009)
- More ...