Urban senior citizens' versus rural consumers' views of DTC advertising : a preliminary investigation
Year of publication: |
2009
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Authors: | Spake, Deborah F. ; Joseph, Mathew ; Finney, R. Zachary |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 9.2009, 1, p. 21-28
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Werbung | Advertising | Stadtbevölkerung | Urban population | Ältere Menschen | Elderly people | Landbevölkerung | Rural population | Konsumentenverhalten | Consumer behaviour | USA | United States |
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