Consumer attitudes towards imported organic food in China and Germany : the key importance of trust
Year of publication: |
2023
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Authors: | Pedersen, Susanne ; Zhang, Ting ; Zhou, Yanfeng ; Aschemann-Witzel, Jessica ; Thøgersen, John |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 43.2023, 2, p. 233-254
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Subject: | China | consumer preferences | country-of-origin | emerging economy | Germany | imported organic food | trust | Deutschland | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Herkunftsbezeichnung | Designation of origin | Import |
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The central role of the reputation of country-of-origin firms in developing markets
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Thøgersen, John, (2020)
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Aschemann-Witzel, Jessica, (2023)
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