The central role of the reputation of country-of-origin firms in developing markets
Year of publication: |
2016
|
---|---|
Authors: | Jiménez, Nadia ; San-Martin, Sonia |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 3, p. 349-364
|
Subject: | Trust | Reputation | Country-of-origin | Animosity | Ethnocentrism | Cultural openness | Herkunftsbezeichnung | Designation of origin | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
-
The mediation of trust in country-of-origin effects across countries
Jiménez, Nadia, (2014)
-
The country of origin effect on consumer purchase intention : PLS modelling
Syriac Nellikunnel, (2017)
-
Zatepilina-Monacell, Olga, (2014)
- More ...
-
The central role of the reputation of country-of-origin firms in developing markets
Jiménez, Nadia, (2016)
-
What kind of video gamer are you?
Jimenez, Nadia, (2019)
-
The path to mobile shopping compatibility
Jimenez, Nadia, (2019)
- More ...