Consumer attitudes towards social network advertising : predictors and outcomes
Ivana Kursan Milaković, Mirela Mihić, Ivana Boljat
| Alternative title: | Stavovi potrošača prema oglašavanju na društvenim mrežama : prediktori i ishodi |
|---|---|
| Year of publication: |
2020
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| Authors: | Milakovic, Ivana Kursan ; Mihić, Mirela ; Boljat, Ivana |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 32.2020, Special issue, p. 83-97
|
| Subject: | advertising | consumer attitudes | social networks | predictors | outcomes | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Werbewirkung | Advertising effects | Social Web | Social web | Werbung | Advertising | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2020.32.spec-issue.83 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012652686