Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Soon-Ho Kim, Minseong Kim, Stephen Holland, Kyle M. Townsend
| Year of publication: |
2021
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|---|---|
| Authors: | Kim, Soon-Ho ; Kim, Min-Seong ; Holland, Stephen ; Townsend, Kyle M. |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 45.2021, 3, p. 423-446
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| Subject: | brand authenticity | brand trust | brand affect | brand loyalty | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image | Südkorea | South Korea | Vertrauen | Confidence | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348020980058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483371