Structural relationships among involvement, destination brand equity, satisfaction and destination visit intentions : the case of Japanese outbound travelers
Year of publication: |
2009
|
---|---|
Authors: | Kim, Soon-ho ; Han, Hye-sook ; Holland, Stephen ; Boyn, Kevin K. |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 15.2009, 4, p. 349-365
|
Subject: | Tourismusregion | Tourism destination | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Südkorea | South Korea |
-
Lee, Kwang-Ho, (2016)
-
Li, Ting, (2021)
-
Evaluating the influence of destination brand experience on tourist behavioral intention
Ramjit Singh, (2019)
- More ...
-
Hospitality employees’ citizenship behavior : the moderating role of cultural values
Kim, Soon-Ho, (2018)
-
Kim, Soon-Ho, (2016)
-
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho, (2021)
- More ...