Stopover destination image : using the repertory test to identify salient attributes
Year of publication: |
April 2016
|
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Authors: | Pike, Steven ; Kotsi, Filareti |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 18.2016, p. 68-73
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Subject: | Destination image | Stopovers | Personal construct theory | Repertory test | Destination marketing | Long haul travel | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Tourismusregion | Tourism destination |
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