Consumer based brand equity in the 21st century: an examination of the role of social media marketing
Year of publication: |
2016
|
---|---|
Authors: | Yazdanparast, Atefeh ; Joseph, Mathew ; Muniz, Fernanda |
Published in: |
Young Consumers. - Emerald Group Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 17.2016, 3, p. 243-255
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social media marketing | Brand equity | Consumer-based brand equity |
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