Pomiar kapitału marek własnych detalistów
Alternative title: | Measuring the store brand equity |
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Year of publication: |
2015
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Authors: | Łukasik, Przemysław ; Schivinski, Bruno |
Published in: |
Annales Universitatis Mariae Curie-Skłodowska / H. - Warszawa : Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, ISSN 0459-9586, ZDB-ID 217654-3. - Vol. 49.2015, 1, p. 81-88
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Subject: | store brands | private label brands | brand equity | consumer-based brand equity |
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