Consumer behavior and product performance : an alternative conceptualization
Chem L. Narayana and Rom J. Marklin
| Year of publication: |
1975
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|---|---|
| Authors: | Narayana, Chem L. ; Marklin, Rom J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 39.1975, 4, p. 1-6
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| Subject: | Marktforschung | Verbraucher |
| Type of publication: | Article |
|---|---|
| Notes: | The original version of the article was presented at the joint session of ORSA/TIMS, San Juan, Puerto Rico, October 1974 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002549544