Consumer behavior and the practice of marketing
Kenneth E. Runyon ...
| Year of publication: |
1987 ; 3. ed
|
|---|---|
| Authors: | Runyon, Kenneth E. ; Stewart, David W. |
| Publisher: |
Colombus, Ohio : Merrill Publishing Company |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | USA | United States | Verbraucherverhalten |
| Extent: | XV, 776 S Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-675-20463-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013175394