Consumer behavior : buying, having, and being
Michael R. Solomon
| Year of publication: |
2011 ; 9th ed
|
|---|---|
| Authors: | Solomon, Michael R. |
| Publisher: |
Boston [u.a.] : Prentice Hall |
| Subject: | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 654 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-13-611092-7 ; 0-13-611092-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885612