Consumer behavior : buying, having, and being
Michael R. Solomon
| Year of publication: |
2011 ; 9. ed., global ed.
|
|---|---|
| Authors: | Solomon, Michael R. |
| Publisher: |
Boston, Mass. [u.a.] : Pearson |
| Subject: | Vebraucherverhalten | Europa | Verbraucherverhalten |
| Extent: | 680 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-703496-3 ; 0-13-703496-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004954041