Konsumentenverhalten : der europäische Markt
Michael Solomon; Gary Bamossy; Søren Askegaard
| Alternative title: | Consumer behaviour$da European perspective Consumer behaviour <dt.> |
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| Year of publication: |
2001
|
| Authors: | Solomon, Michael R. ; Bamossy, Gary J. ; Askegaard, Søren |
| Publisher: |
München : Pearson Studium |
| Subject: | Konsumentenverhalten | Consumer behaviour | Westeuropa | Western Europe | Europäische Union | Verbraucherverhalten | Europa | Entscheidungsverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 689 S. Ill., graph. Darst. 24 cm |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | German |
| Notes: | Literaturverz. S. [579] - 651 |
| ISBN: | 978-3-8273-7004-4 ; 3-8273-7004-3 |
| Classification: | Hauswirtschaft: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001585951