Consumer behavior : classical and contemporary perspectives
Year of publication: |
[2017] ; First edition
|
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Authors: | Ekström, Karin M. ; Ottosson, Mikael ; Parment, Anders |
Other Persons: | Ehnsiö, Rikard (translator) |
Publisher: |
Lund : Studentlitteratur |
Subject: | Konsumentenverhalten | Consumer behaviour | Konsumtheorie | Consumption theory | Verbraucher | Consumers | Schweden | Sweden |
Description of contents: | Table of Contents [gbv.de] |
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Brainerd, John G., (1937)
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Belk, Russell W., (2007)
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Warde, Alan, (2010)
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Marketing & sustainability - why and how sustainability is changing current marketing practices
Guyader, Hugo, (2020)
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Söderlund, Magnus, (2018)
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Identifying the resource integration processes of green service
Guyader, Hugo, (2019)
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