Marketing & sustainability - why and how sustainability is changing current marketing practices
Hugo Guyader, Mikael Ottosson, Anders Parment
| Year of publication: |
[2020] ; First edition
|
|---|---|
| Authors: | Guyader, Hugo ; Ottosson, Mikael ; Parment, Anders |
| Publisher: |
Lund : Studentlitteratur |
| Subject: | Marketing | Nachhaltigkeit | Sustainability |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 271 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-91-44-13986-9 ; 91-44-13986-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012168994