Consumer behavior during and post-COVID-19 in Indonesia and Malaysia
Fandy Tjiptono, Ghazala Khan, Soo Yeong Ewe, and Maria Dharmesti
| Year of publication: |
2022
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|---|---|
| Authors: | Tjiptono, Fandy ; Khan, Ghazala ; Soo Yeong Ewe ; Dharmesti, Maria |
| Published in: |
COVID-19 and the Evolving Business Environment in Asia : The Hidden Impact on the Economy, Business and Society. - Singapore : Springer Nature Singapore, ISBN 978-981-19-2749-2. - 2022, p. 205-233
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| Subject: | Consumer behavior | Digitalization | 3Hs consumer behavior model | Indonesia | Malaysia | COVID-19 | Konsumentenverhalten | Consumer behaviour | Indonesien | Coronavirus | Digitalisierung | Digitization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-19-2749-2_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013284070