Consumer behavior
James F. Engel ; Roger D. Blackwell ; Paul W. Miniard
| Year of publication: |
1986 ; 5. ed
|
|---|---|
| Authors: | Engel, James F. ; Blackwell, Roger D. ; Miniard, Paul W. |
| Publisher: |
Chicago [u.a.] : Dryden Press |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Verbraucherberatung | Consumer advice | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 633 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-03-001892-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000700974