Consumer behavior
Wayne D. Hoyer; Debbie J. MacInnis
| Year of publication: |
2004 ; 3. ed
|
|---|---|
| Authors: | Hoyer, Wayne D. ; MacInnis, Deborah J. |
| Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 697 S zahlr. Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references (p. 555-656) and indexes |
| ISBN: | 0-618-26482-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001870517